Brand Activation Manager Prestige - Europe
My client is one of world’s largest manufacturer active in the automotive industry (no car manufacturer). The company employs over 140,000 people around the world and sell products in more than 150 countries. The EMEA structure based near Brussels operates in more than 60 countries and employs over 18,200 employees in its offices and plants.
The overall responsibility of the new Brand Activation Manager role is based on 2 pillars:
Initiate collaborations with the Marketing teams of prestige OEM’s partners (Mercedes, BMW, Porsche…) in order to define and activate new international marketing programs aiming at supporting the brand at EMEA level
Lead all the driving events + automotive partnerships (WSC, BMW & Mercedes driving events, Nurburgring,…)
The overall responsibility of the job holder is to:
Define and activate marketing programs for prestige OEM’s. This includes to be the SPOC of everything concerning OE internally (with Marketing, activation, PR,…) and externally (direct contacts with OE,..) and lead the development of all activities related to it (Launch event, marketing contract, activation, communication,…)
Manage the full contract, relationship with and implementation of the contracts give & take for the selected driving schools (BMW/Mercedes), as well as the World Solar Challenge
Point of Contact for all projects with OE (not only for prestige OEM’S) and define ways to communicate the key success/stories
University degree in marketing, economics or business
5-10 years of relevant professional experience in activation marketing within an Int’l environment
Used to negotiate and to develop international partnerships for brand-activation programs
Strong Affinity with luxury brands and cars
Overall: Self-starter, negociator, Team Player, Adaptable, Flexible, Creative, Patient, Service minded, Taking Ownership, Honnest
Proven project management skills
Excellent communication and presentation skills, both written and spoken
Able to work under pressure
Strong focus on problem solving, troubleshooting, solutions orientated
English: Excellent written and spoken English, other languages are an advantage
Interested to discuss this job opportunity?
A strategic approach, grounded in specialist knowledge, which aims to match employers with the most suitable candidate.
A commitment to finding rewarding outcomes for candidates, which will lead to long-term relationships and job fulfilment.
A track record of building successful, fulfilling working relationships with both candidates and employers.