Vacancy Focus

Head of Global Marketing Communications - B2B

Tesa is one of the world's leading manufacturers of technical adhesive tapes and adhesive system solutions. Not only in homes and offices, but also in smartphones, displays, cars, airplanes or roof-mounted photovoltaic systems. One of their 7000 products is probably sticking somewhere around you, often unnoticed, in a wide range of daily applications. Tesa is represented in 42 countries with around 5000 employees, have 14 plants, production facilities and large technology centers in Europe, Asia and North America. The goal is to achieve sustainable international growth in the coming years.
 

As a result of their declared commitment to drastically strengthen their innovative power, and proximity to customers in industry, the direct market division (B2B - +/- 1 billion€ business) is setting up a new Global marketing team based in Norderstedt near Hamburg (around 20 people focused on different area of global marketing: marketing excellence, marketing communication, digital marketing, customer journey, sales & Mktg process)

  

The Head of Global Marketing Communication is a new role within the Global Integrated Marketing organization designed to lead the change process towards a more efficient customer centric marketing communication approach around the globe. Among other things, this senior manager will drive a customer centric B2B brand and communication strategy, unsure the development of regional communication plans and relevant content for the key customer touchpoints (Digital First) and support international and local teams in their development.

Core Tasks

  • Develop a B2B approach to the brand (incl. brand story) in close collaboration with the B2C and corporate team

  • Professionalize global brand marketing communication approach by reinventing the role within the organization and by  proposing a new working model with BUs and Regions

  • Develop with the teams communication Strategies and plans for each BU and the B2B Brand

  • Generate relevant content for digital and offline channels

  • Steer Marketing Communication budget signed off by the BUs

  • Ensure functional and industry expertise of the teams

  • Train coach, challenge and develop the global and regional teams

Required Experience

  • Deep knowledge of B2B Marketing communication (specifically digital) and related processes with a proven track record in bluechip organizations

  • International and cross-functional experience

  • Experience in designing processes and implementing them

  • Senior Manager with 15 years’ experience

  • Master degree from top university or business school

Required Skills

Strong communication, pragmatic with a bias for implementation, can take the customer point of view, not afraid to challenge the status quo, servant leader, seeks collaboration naturally, open and energetic, resilient, engaging way of working

 

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